Joico Colour Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITYour intensely concentrated pigments designed to help you create overthetop results that last up to 20+ shampoos.*

Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus benefit:

NO DEVELOPER REQUIRED!