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Brighten your blonde.\u003c\/strong\u003e Specifically formulated for \u003cstrong\u003every light, platinum, or silver blonde hair\u003c\/strong\u003e, \u003cem\u003eMilk_Shake Icy Blonde Shampoo\u003c\/em\u003e neutralises unwanted \u003cstrong\u003eyellow and brassy tones\u003c\/strong\u003e while delivering gentle, sulphate-free care. Infused with a unique \u003cstrong\u003eblack pigment\u003c\/strong\u003e, this innovative formula imparts \u003cstrong\u003edelicate ash tones\u003c\/strong\u003e for that perfect icy blonde finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade without \u003cstrong\u003eSLES or parabens\u003c\/strong\u003e, it’s safe for daily use and gentle on \u003cstrong\u003eporous or processed hair\u003c\/strong\u003e, helping preserve cool hues and extend the life of your blonde.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eNeutralises brassiness\u003c\/strong\u003e and unwanted yellow undertones\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances \u003cstrong\u003eash and silver tones\u003c\/strong\u003e with subtle black pigment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintains a \u003cstrong\u003ecool, pure blonde shade\u003c\/strong\u003e with every wash\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSulfate- and paraben-free\u003c\/strong\u003e for gentle, effective cleansing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for \u003cstrong\u003every light, platinum, or grey hair\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps extend \u003cstrong\u003ecolour longevity\u003c\/strong\u003e and vibrancy\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePerfect For:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBlondes who crave a \u003cstrong\u003ecool-toned finish\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintaining icy or ash-blonde hair between salon visits\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose seeking a \u003cstrong\u003egentle blonde shampoo\u003c\/strong\u003e with powerful toning action\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, pair with \u003cstrong\u003eMilk_Shake Icy Blonde Conditioner\u003c\/strong\u003e to complete your icy-cool haircare ritual.\u003c\/span\u003e\u003c\/p\u003e"}