{"id":8607867896036,"title":"De Lorenzo Essential Treatments Fortify Primer 250ml","handle":"de-lorenzo-essential-treatments-fortify-primer-250ml","description":"\u003ch2\u003e\u003cspan\u003eDe Lorenzo Essential Treatments Fortify Primer Pre-colour filler for repair, strength, and moisture balance.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDe Lorenzo Fortify Primer is a pre-treatment filler designed to repair and prepare damaged or porous hair before chemical services. Rich in plant-based proteins, vitamins, and moisture-balancing ingredients, it strengthens internal bonds and smooths the cuticle for improved colour uptake and long-term hair health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e250ml pre-colour primer for compromised or porous hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens, seals, and smooths the hair fibre prior to colouring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with sea kelp, certified organic rosehip seed oil, oat peptides, and quinoa protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains bamboo, chia seed oil, panthenol, sunflower seed cake, linseed oil, and goji berry for deep nourishment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan, cruelty-free, and Australian made\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eImproves colour retention and evenness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRestores elasticity and reduces breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances shine, softness, and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e Apply to towel-dried hair before colouring or chemical services. Leave in and proceed with application. For professional use only.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2026-08-30T16:31:37+10:00","created_at":"2025-03-13T21:55:44+11:00","vendor":"De Lorenzo","type":"Hair Treatment","tags":["De Lorenzo Essential Treatments Range","HH30P","SYNCH","TRD_30"],"price":3595,"price_min":3595,"price_max":3595,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":46145019543780,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"1001429","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"De Lorenzo Essential Treatments Fortify Primer 250ml","public_title":null,"options":["Default Title"],"price":3595,"weight":250,"compare_at_price":null,"inventory_quantity":4,"inventory_management":null,"inventory_policy":"continue","barcode":"9320957013801","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.salonsuppliestoyourdoor.com.au\/cdn\/shop\/files\/DeLorenzo_ET_Fortify_Primer_250ml_www.salonessentials.com.au.jpg?v=1788071500"],"featured_image":"\/\/www.salonsuppliestoyourdoor.com.au\/cdn\/shop\/files\/DeLorenzo_ET_Fortify_Primer_250ml_www.salonessentials.com.au.jpg?v=1788071500","options":["Title"],"media":[{"alt":"De Lorenzo Essential Treatments Fortify Primer 250ml bottle, featuring a lightweight, nutrient-rich formula designed to repair, strengthen, and smooth damaged or fragile hair for a polished, healthy finish. Salon Essentials","id":72503533535460,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1280,"width":1280,"src":"\/\/www.salonsuppliestoyourdoor.com.au\/cdn\/shop\/files\/DeLorenzo_ET_Fortify_Primer_250ml_www.salonessentials.com.au.jpg?v=1788071500"},"aspect_ratio":1.0,"height":1280,"media_type":"image","src":"\/\/www.salonsuppliestoyourdoor.com.au\/cdn\/shop\/files\/DeLorenzo_ET_Fortify_Primer_250ml_www.salonessentials.com.au.jpg?v=1788071500","width":1280}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003e\u003cspan\u003eDe Lorenzo Essential Treatments Fortify Primer Pre-colour filler for repair, strength, and moisture balance.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDe Lorenzo Fortify Primer is a pre-treatment filler designed to repair and prepare damaged or porous hair before chemical services. Rich in plant-based proteins, vitamins, and moisture-balancing ingredients, it strengthens internal bonds and smooths the cuticle for improved colour uptake and long-term hair health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e250ml pre-colour primer for compromised or porous hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens, seals, and smooths the hair fibre prior to colouring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with sea kelp, certified organic rosehip seed oil, oat peptides, and quinoa protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains bamboo, chia seed oil, panthenol, sunflower seed cake, linseed oil, and goji berry for deep nourishment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan, cruelty-free, and Australian made\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eImproves colour retention and evenness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRestores elasticity and reduces breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances shine, softness, and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e Apply to towel-dried hair before colouring or chemical services. Leave in and proceed with application. For professional use only.\u003c\/span\u003e\u003c\/p\u003e"}