{"id":9208892621028,"title":"Compagnia del Colore (CDC) Colour Do-It Intense Direct Pigment -100g","handle":"compagnia-del-colore-cdc-colour-do-it-intense-direct-pigment-100g","description":"\u003ch2\u003eIntense Direct Pigments for Vibrant, Long‑Lasting Creative Colour\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eCompagnia Del Colore Color DO‑IT Direct Intense Pigments deliver bold, expressive colour with exceptional vibrancy and staying power. Powered by Micro Pure Pigment Technology, these highly concentrated shades provide full, saturated results that last up to 6 weeks, depending on hair porosity. 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Powered by Micro Pure Pigment Technology, these highly concentrated shades provide full, saturated results that last up to 6 weeks, depending on hair porosity. The creamy, compact texture allows precise placement and seamless blending, making it ideal for creative colour work, multi‑shade effects and fashion‑forward transformations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with a nourishing Multivitamin Complex, Color DO‑IT leaves the hair looking healthier, shinier and more conditioned after every application. Perfect for pre‑lightened hair, these pigments require no developer and contain no Ammonia or PPD, ensuring a gentler, more comfortable colouring experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUltra‑intense pigments for vibrant, long‑lasting colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMicro Pure Pigment Technology for full, saturated results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreamy, compact texture for precise, controlled application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for multi‑shade creative techniques\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLasts up to 6 weeks depending on porosity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with a Multivitamin Complex for shine and nourishment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo Ammonia and no PPD\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for pre‑lightened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eApply to dry, pre‑lightened hair without mixing with developer. Section hair finely and apply to lengths and ends, avoiding the scalp. Process as recommended and rinse thoroughly with lukewarm water. Do not shampoo after rinsing. Style as desired. Avoid hot tools immediately after application to maintain colour longevity.\u003c\/span\u003e\u003c\/p\u003e"}